Radio - Director of New Media
At a radio station the director of new media basically works to include internet content and other new technology advances into the overall scope and content of the current structure of the radio station. This may include working with advertisers or other businesses to deliver products that the consumers want while still making money for the radio station. The director of new media is generally an independent working position, consulting with the station manager or the officers of the station as well as working closely with the web designers and developers for the station.
The director of new media works with all aspects of the computer systems within the radio station and is knowledgeable on networking, setting up various software programs, and training others on correct use of the technology. The director of new media may also be instrumental in buying new computer and state of the art equipment or in making recommendations as to the best possible purchases for the station. In cases where the director of new media is responsible for purchases he or she will create and develop a budget for purchases and then stay within the budget.
A large component of the responsibilities for the director of new media is to oversee development of databases and graphics programs that can be used in web radio and online advertising. Keeping abreast of new technologies and developments in the field requires ongoing education and awareness of both consumer and business trends in the online market.
Common work activities include:
- Developing and overseeing databases, graphic designers, developers and webmasters running online web radio based programming.
- Educating and informing the chief executive officer and the chief finacial officer of the best possible advancements and directions to go with managing new media online.
- Hiring, training and evaluating staff members in the media department, or those sales agents that will be selling advertising space to companies for use on web radio.
- Networking within the community to raise awareness of this advertising market.
- Keeping current on new trends and advances in the technology industry that effect web radio or website development.
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