Sports Management Consultant (Strategic Planning)
A sports management consultant in charge of strategic planning will be responsible for working with team managers, athletic program directors or others involved in sports to develop long term strategic goals for the organization, team or even sport as a whole. A sports management consultant is usually someone that has a great deal of personal experience within the particular sport that then uses this personal knowledge to assist in the development of a plan for the sport or team for continued success.
The sports management consultant usually starts by working with the managers, owners or coaches of the team or organization to determine the direction that they would like to see the team move. This may include how to better promote the organization, how to increase the appeal to athletes, or how to education the public about the team or organization. The sports management consultant then drafts a proposal based on the needs of the team or organization and their own knowledge of the sport and current trends in the sport.
The sports management consultant then presents the report to the clients and discusses specific recommendations. Usually a sports management consultant will also do some follow-up to ensure that the consultation covered all aspects of the issue as originally defined by the clients. The sports management consultant may also meet with various boards or outside agencies to assist with development of the overall plan or marketing proposal.
Common work activities include:
- Networking and marketing their services to various sports organizations locally, nationally or internationally.
- Managing multiple projects at one time and working with other consultants, financial advisors or strategic planners to develop the most comprehensive report possible.
- Researching and keeping abreast of current changes within the sport and within sports development and marketing.
- Hiring, training and management of other staff in the agency if applicable.
- Entering into contracts and agreements with sports teams, agencies or organizations to complete strategic planning.
- Meeting with stakeholders to determine the direction the strategic plan is to take.
- Writing and developing a strategic plan based on the needs of the sports organization.
- Presenting reports to various groups, management teams or boards to provide information on the strategic plan proposed.
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