University Administration - Sports Information Director
Request more information about earning a degree to become a sports information director.The sports information director at a university is responsible for the various sources of media attention to the teams or facilities including writing and printing game schedules, promoting attendance to university sporting events, working with outside and in-house media coverage, and arranging and planning advertising and information to play-offs and state championships if the team progresses. This may include producing brochures, posters, newspaper releases, advertising campaigns and even organizing buses and transportation for fans and families of the players. The sports information director also advertises the recreational use of the various facilities on the campus and communicates to the staff and students the services available.
The sports information director usually attend the games and coordinates media coverage for both university and outside reporters. This may include setting up player or coach interviews or provide team rosters, statistics and other information to the reporters. During championship games the sports information director may also coordinate broadcasting or TV coverage of the game, depending if they are home team or the visiting team. For home games the sports information director is responsible for submitting the official score to the national sports association and other agencies as required.
The sports information director may also be required to maintain and develop the university sports and athletics department web page. This may mean adding current scores, providing information about players, games, injuries or human interest stories. Some sports information directors in larger colleges or universities may have assistants that work on specific information services but many complete most of the requirements themselves.
Common work activities include:
- Scheduling all games, sporting events and recreational sporting events that use the college or university facilities.
- Printing and designing schedules, game day flyers, programs and other printed material regarding the teams, games and events.
- Coordinating in-house and outside media services on game days. This may include scheduling player and coach interviews before or after the game or allowing reporters access to dressing rooms after the game.
- Submitting scores, reports and results to the governing bodies of the various sports as required.
- Contracting with outside vendors and printers for publication materials when needed.
- Developing and managing the sports and athletics department website if required.
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