BA in Business Administration - Marketing Online Degree from Western International University
Basic details about this degree program:
- Degree: Bachelors
- Subject: Business Administration
- School: Western International University
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Students that graduate from the Bachelor of Arts in business administration with a specialization in marketing will have both theoretical and practical experience and knowledge in designing, implementing and evaluating various models of marketing strategies on a local, national and even international scale. Various aspects of all types of marketing including chain supply management, distribution, market testing and trends as well as advertising strategies will all be addressed in scenarios and case studies throughout the program.
Courses in the program will provide the learner with opportunities to specialize in one area of interest. Generally courses will include marketing, distribution, human behavior, operational management, financial planning, management strategies, computer technology in marketing and strategic planning. The course will address issues in marketing in various types of businesses including government agencies, non-profit organizations and small and large businesses.
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