Bachelor of Business Administration - Marketing Online Degree from American InterContinental University
Basic details about this degree program:
- Degree: Bachelors
- Subject: Business Administration
- School: American InterContinental University
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Specializations in marketing with a Bachelor of business administration gives the graduate opportunities in the workforce as marketing managers, sales managers, marketing project directors or sales representatives. Graduates may also choose to continue on to more advanced courses in a master level program in business with a focus on marketing either in supply management, international business, market analysis, global economies or other specializations.
Classes with in the Bachelor of business administration in marketing will include the use of technology in marketing campaigns, advertising, human psychology, business models, international markets and business as well as communication and cultural issues with regards to marketing. Coursework will address the legal and ethical considerations of various marketing strategies as well as allowing students to analysis and evaluate the effectiveness of marketing plans.
