BS in Marketing Management Online Degree from Western Governors University
Basic details about this degree program:
- Degree: Bachelors
- Subject: Marketing Management
- School: Western Governors University
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Western Governors University's online Bachelor of Science in marketing management program provides students with the theoretical foundations and applied knowledge necessary to implement and develop marketing plans for any size organization, business or corporation. Some of the many areas that the marketing management program covers are strategic planning, entrepreneurship, distribution, financial management, sales, risk and cost analysis, marketing, publicity, and promotion. This is a course configured for students interested in several different marketing aspects. It also shows students how this relates to business management.
The Bachelor of Science in marketing management program is the ideal degree program for students that have previously worked in the marketing arena but would like to enter into management levels within their business or organization. A marketing management programs course of study includes marketing segmentation, pricing and sales, communication, management programs, consumer behavior, analytical courses, marketing research, and promotional courses.
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