BS in Business Administration - Marketing and Sales Online Degree from Westwood College
Basic details about this degree program:
- Degree: Bachelors
- Subject: Marketing & Sales
- School: Westwood College
- Request more information about this program »
A Bachelor of Science in business administration with a concentration in marketing and sales is the ideal program of study for those interested in moving into a career in retail and sales management. Self-motivated and highly creative individuals are often drawn to this degree as it combines the structure of theoretical knowledge of business management classes with the human psychological understanding needed to be effective in sales and sales management. Graduates of the program may become sales directors, project managers, marketing managers, retail store owners or managers or consultants to marketing or sales trainers or store managers.
Courses include all the basic management programs including business management, finance and accounting, human resource management, marketing and leadership. In addition there are classes specific to organizational development, consumer behavior, and internet and e-commerce sales and marketing.